Maya Chen

About

Hi, I'm Maya.

Clean beauty writer, ingredient nerd, and firm believer that you shouldn't need a chemistry degree to understand what's in your moisturizer.

I started Natural Beauty Finds because I was tired of "natural" products that weren't, review sites that were obviously paid placements, and ingredient lists that required a magnifying glass and a PhD to decode.

What I do here

I test products. I read ingredient lists. I research the science behind what actually works on skin versus what just sounds good on a label. Then I write about it. Honestly.

Every product review on this site is based on real testing. I buy most products myself. When a brand sends me something to try, I'll tell you. And my opinion doesn't change based on who sent it.

What I look for

  • Ingredient integrity. Short ingredient lists, traceable sourcing, no greenwashing.
  • Small-batch and founder-led brands. The people behind the products matter.
  • Formulations that work. Natural doesn't mean ineffective, but not everything natural works.
  • Honest pricing. Good skincare shouldn't require a second mortgage.

Disclosure

Some links on this site are affiliate links, meaning I may earn a small commission if you purchase through them. This never influences my reviews or recommendations. I only link to products I genuinely recommend.